WORLD OF ART
School for Curators and Critics of Contemporary Art
Season 15
2nd Year (October 2015–June 2016)
Wednesday, 16 December 2015, at 4 pm.
Project Room SCCA, Metelkova 6, Ljubljana
On Sponsorships Management module the participants will learn about the basic marketing and communication tools, funding from the private sector in the field of arts and culture et al. Participants will get all the necessary tools for the purposes of the final exhibition and will also learn how to communicate with sponsors, starting with the active search for potential investors.
Lecturer
Vesna Stanić is a sponsorship activation and marketing activation specialist with a BSc in political science, her core business is sponsorship management on sponsors’ and sponsees’ sides in the field of sports, environmental issues, social issues, culture, arts and education. She help organisations and companies in the field of marketing product development, management and activation of sponsorship rights, development of marketing communication concepts and execution of activation programs. She shares her knowledge and experiences at workshops and lectures. Her first communications experiences began in journalism, shortly after that she got her first experiences in the field of marketing communications, she also worked as a communications consultant in a leading agency in South Eastern Europe Pristop (extended biography: www.active-sponsorship.com/en/about-me/; photo source)